Your online presence how customers discover and interact with your business on the internet is crucial for attracting new clients. This includes your website, Google Business Profile, social media presence, online advertising, and reviews.
A strong online presence often involves SEO (Search Engine Optimization) the practice of optimizing your digital content so it appears higher in search results when potential customers look for services like yours.
While building an effective online presence doesn't require a massive budget, it does require a strategic approach. Here's a breakdown of your three main options as a contractor, and how to decide which one's right for your business.
1. Do It Yourself (DIY)
This is the "sweat equity" route. It costs less, but it takes time and consistency.
What it looks like:
- You build your own website (using tools like Wix, Squarespace, or WordPress)
- You post jobsite photos and updates on Google Business (learn more with our guide)
- You respond to every review and request new ones (see how Dave makes this easy)
- You track your own SEO rankings
Pros:
- Lowest cost
- Total control over your messaging
- Teaches you how marketing works
Cons:
- Time-consuming
- Easy to make mistakes
- Harder to scale if you get busy
Best for: Newer contractors with more time than money
2. Hybrid Software Services
Hybrid platforms give you tools and guidance, without the full cost of a marketing agency. These services are built specifically for trades and local service pros.
Rebolt is our top pick for contractors who want professional results without the agency price tag.
What it looks like:
🔧 Tools & Features:
- Website Builder – SEO-optimized, mobile-friendly, drag-and-drop sites
- Social Media Automation – AI-generated posts & scheduling across platforms
- Google Business Profile Management – Review management and profile optimization
- Link-in-Bio Tool – One-page site to share key links from Instagram, etc.
💡 What Makes It Different:
- Built specifically for trades and local service pros
- No technical skills needed
- Fast setup
Pros:
- Less time needed than full DIY
- Faster setup and better results
- More affordable than hiring a full agency
- Tools designed specifically for contractors
Cons:
- Monthly cost
- You still have to stay involved to get the most out of it
Best for: Mid-sized teams who want to grow without hiring a full-time marketer
3. Full-Service Marketing Agencies
This is the hands-off approach. You pay a team to do it all.
Home Builder Marketers is our top pick for contractors who want proven results and specialized expertise in the construction industry.
What it looks like:
- Complete marketing system: website, ads, SEO, reviews, content creation
- Monthly reporting and performance tracking
- Dedicated account manager who understands your industry
- Integration with project management tools
Pros:
- Completely hands-free marketing
- Specialized expertise in construction and trades
- Proven track record with measurable results
- Access to advanced tools and integrations
- Custom strategies tailored to your market and goals
- Professional content creation and ad campaigns
- Ongoing optimization and performance improvements
- Ideal for scaling fast-growing businesses
Cons:
- Requires larger investment than DIY or hybrid options (packages usually start from $1,000 a month)
- Requires a high level of involvement in the process to make sure you're on the right track
Best for: Mid-to-large contractors ready to invest in serious growth
So What’s the Best Option?
It depends on your stage.
- Just starting out? DIY can get you off the ground.
- Trying to look more professional and win more jobs? Hybrid tools like Rebolt strike a good balance
- Too busy to do it yourself? An agency might be worth it if the leads cover the cost
No matter what you choose, the key is staying consistent. A great online presence doesn’t happen overnight — but it does pay off.
Looking to improve your SEO first?
Check out our contractor SEO overview to get the basics right.