Electrician reviewing equipment at an electrical cabinet

Electrical Pricing Guide: Build a Residential Price Book

Price electrical jobs from your labor, materials, overhead, and margin. Download a free price-book spreadsheet with worked residential task examples.

By Dave Team•November 1, 20266 min read

A useful electrical price book starts with your costs and a defined scope for each task. Calculate loaded labor, materials, other direct costs, and overhead recovery before setting the selling price. Then adjust for the actual house and work involved.

Download the electrical price-book spreadsheet. It includes editable task hours, material costs, overhead, and target margin. The figures in the sheet and this guide are illustrative USD inputs, not recommended market prices or standard installation times.

The pricing formula

Price before sales tax = (labor + materials + other job costs + allocated overhead) ÷ (1 − target margin).

Here, “target margin” means the share of the selling price left after all costs included in that calculation. Because we include an overhead allocation, it is not the same measure as gross margin on direct job costs. It also isn't a guarantee of company net profit.

InputWhat belongs in itAvoid
Loaded laborWages or owner replacement labor, plus applicable payroll costs and benefitsTreating the owner's time as free
MaterialsActual purchase cost, delivery, waste, and nonrecoverable purchase taxesUsing an old shelf price without checking stock
Other direct costsJob-specific equipment, disposal, subcontract work, or permit feesCounting a cost already inside another allowance
OverheadA consistent allocation for office, insurance, vehicles, software, and other indirect costsAdding overhead again to an already fully recovered hourly rate
Target marginA deliberate business assumptionConfusing a 20% markup with a 20% margin

Independent Electrical Contractors recommends itemizing labor and materials, checking current rates, and including overhead. Our worksheet allocates overhead by billable person-hour; other allocation methods can also work if applied consistently. IEC estimating guidance

Set a labor rate that covers time you cannot invoice

Suppose a small operation budgets $42,000 in annual overhead and realistically expects 1,400 billable person-hours. Its overhead allocation is $30 per billable person-hour. If loaded labor is $50/hour, the combined cost is $80/hour before profit and materials.

With a 20% target on that cost basis, the labor-only selling rate is $80 ÷ 0.80 = $100/hour. That is our arithmetic example, not a national electrician rate.

Now reduce expected billable hours to 1,000. The same overhead needs $42/hour, so the combined cost becomes $92/hour and the comparable selling rate becomes $115/hour. A rate that worked in a full calendar can fail when the calendar has gaps.

Choose one treatment for travel, procurement, and administration. Some time belongs in a job's labor allowance; some belongs in annual overhead. Record which is which so you don't recover the same cost twice or leave it out entirely. The contractor labor-rate calculator can help organize your assumptions.

Example residential electrical price book

These standalone task examples use $50 loaded labor plus $30 overhead per person-hour and a 20% target margin after allocated overhead. Hours include the assumed task's travel/setup allocation. Actual equipment, access, and approval requirements must be checked before quoting.

Defined taskPerson-hoursMaterialsOther direct costsCost with overheadPrice before tax
Device replacement on existing wiring1$25$0$105$131.25
Ceiling fan on approved existing support2$35$0$195$243.75
Dedicated circuit on a surveyed route4$180$40$540$675.00
Six recessed lights with accessible ceiling10$370$130$1,300$1,625.00

The fan is customer-supplied in this example. New support, new wiring, specialty fixtures, drywall repair, and painting are outside that task. Device replacement assumes suitable existing wiring and boxes. The lighting example includes fixtures and a dimmer in materials; see the full recessed-lighting cost breakdown.

Don't add standalone task prices blindly. Two tasks on the same visit may share travel, protection, and setup. Conversely, a separate inspection visit or missing part can add time. Recalculate the combined scope rather than multiplying a minimum service price by every device.

Flat rate or time and materials?

SituationUseful starting pointWhat to make clear
Surveyed install with specified equipmentFixed project priceAccess, quantities, included work, and exclusions
Repeated, tightly defined taskPrice-book taskLimits of the standard task and any add-ons
Fault with an unknown causeDefined diagnostic charge or time and materialsInitial allowance, hourly terms, and approval before further work
Hidden condition discovered during installationSeparately approved changeAdded scope, price, and effect on completion

Fixed pricing shifts the risk of an incorrect time allowance to the contractor. Time and materials needs a clear record of time and parts. Either approach can be explained clearly; neither fixes missing scope.

Keep four details beside every saved price

  1. Scope: what the task includes and excludes, including customer-supplied items.
  2. Quantity basis: each device, each circuit, person-hour, or complete job.
  3. Cost date: when you last checked supplier pricing and availability.
  4. Production assumption: the site conditions and hours behind the number.

Update supplier-sensitive items before sending a bid. Review labor assumptions after completed jobs and overhead when your staffing, vehicle costs, or billable capacity changes. An old price book with a new date still produces old prices.

In Dave's Pricebook, save the reviewed items you reuse in estimates. Keep the supporting cost calculations in your worksheet and check the saved selling prices when costs change. Dave can help draft an estimate from supplied scope; it does not verify hidden wiring conditions or guarantee local prices.

Common questions

How much should an electrician mark up materials?

There is no single percentage that makes every business profitable. Consider purchasing time, handling, warranty exposure, overhead already recovered elsewhere, and the margin required for the complete job. A $100 item at a 30% markup sells for $130 and has a 23.1% margin before other costs. Markup vs margin

Is the price-book spreadsheet a customer quote?

No. It contains internal costs and assumptions. Transfer the reviewed selling prices into the electrical estimate template, which is designed for customer-facing scope and charges.

Can I use these prices in Canada?

Use local costs and one consistent currency, and check applicable taxes and local requirements. The example dollars are USD. Changing the currency label without changing the costs is not a local estimate.

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Electrical Pricing Guide: Build a Residential Price Book | Dave Blog